The new elite: inside the minds of the truly wealthy
by Jim Taylor, Doug Harrison, & Stephen Kraus (American Management Association, 2009)
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Marketing consultant Taylor and branding specialist Harrison mine success stories of the truly rich to learn how they acquired their fortunes, whether it has changed them and how they live their lives. Arguing that the wealthy are poorly understood by the average American, the media and marketers of high-end products, the authors contend that accurately understanding this group is critical for success in the marketing, sales, product development, branding and advertising fields. |
The New Elite.pdf :: Unduh
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No. Panggil : | e20449452 |
Entri utama-Nama orang : | |
Entri tambahan-Nama orang : | |
Penerbitan : | New York: American Management Association, 2009 |
Sumber Pengatalogan: | LibUI eng rda |
Tipe Konten: | text |
Tipe Media: | computer |
Tipe Pembawa: | online resources |
Deskripsi Fisik: | viii, 245 pages : illustration |
Tautan: | http://portal.igpublish.com/iglibrary/search/?3 |
Lembaga Pemilik: | |
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No. Panggil | No. Barkod | Ketersediaan |
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e20449452 | 02-17-092924354 | TERSEDIA |
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