Services marketing: concepts, strategies, and cases
K. Douglas Hoffman, John E.G. Bateson (Cengage Learning, 2017)
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Examine the use of services marketing as a competitive tool from a uniquely broad perspective with Services Marketing: Concepts, Strategies, and Cases, 5E. Real examples feature businesses from industries both within and beyond the nine service economy super sectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances. |
No. Panggil : | 658.8 HOF s |
Entri utama-Nama orang : | |
Entri tambahan-Nama orang : | |
Subjek : | |
Penerbitan : | Boston, MA: Cengage Learning, 2017 |
Sumber Pengatalogan: | LibUI eng rda |
ISBN: | 9781285429786 |
Tipe Konten: | text |
Tipe Media: | unmediated |
Tipe Carrier: | volume |
Edisi: | Fifth edition |
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Catatan Umum: | includes bibliographical references and index |
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Deskripsi Fisik: | xv, 458 pages : illustrations ; 26 cm |
Lembaga Pemilik: | Universitas Indonesia |
Lokasi: | Perpustakaan UI, Lantai 2 |
No. Panggil | No. Barkod | Ketersediaan |
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658.8 HOF s | 01-17-02253 | TERSEDIA |
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