"Kekerasan perempuan" dalam tayangan iklan televisi swasta : suatu studi lintas budaya
oleh Vincentia Irmayanti Meliono (Faculty of Humanities University of Indonesia, 2003)
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| This study reveals that some models of comercial breaks appeared at the indonesian private television program, e.g. shampoo and soap advertisement, could invite some interpretation and functions. Their appearance could reflect women's surrender facing the action of violence. These article discusses about the metaphor of the women's body and how it beceomes a medium that is constructed by two aspects, the power and the beauty. The result shows that the messages of comercial break have meaningfulness of the pragmatical values, the persuasive or ideological statement and the dialectically communicative process. Keywords appeared in the comercial breaks show the women's action of violence, pragmatical value, ideological value, dialectically communicate process. |
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| Penerbitan : | Depok: Faculty of Humanities University of Indonesia, 2003 |
| Sumber Pengatalogan : | LibUI ind rda |
| ISSN : | 24076899 |
| Majalah/Jurnal : | Wacana Jurnal Ilmu Pengetahuan Budaya |
| Volume : | vol. 5, No. 1, 2003: Hal. 33 - 47 |
| Tipe Konten : | text |
| Tipe Media : | computer |
| Tipe Carrier : | online resource |
| Akses Elektronik : | http://wacana.ui.ac.id/index.php/wjhi/article/view/318/301 |
| Institusi Pemilik : | Universitas Indonesia |
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| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 03-17-135279627 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20450802 |
