Integrated marketing communication : creative strategy from idea to implementation
Robyn Blakeman (Rowman and Littlefield, 2015)
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| Summary: Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices and how these affect the development of the creative message. -- from back cover |
| No. Panggil : | 658.802 BLA i |
| Entri utama-Nama orang : | |
| Subjek : | |
| Penerbitan : | Lanham: Rowman and Littlefield, 2015 |
| Sumber Pengatalogan: | LibUI eng rda |
| ISBN: | 9781442221222 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
| Edisi: | Second edition |
| Catatan Seri: | |
| Catatan Umum: | Includes bibliographical references (pages 313-316) and index |
| Catatan Versi Asli: | |
| Deskripsi Fisik: | xi, 325 pages ; 26 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.802 BLA i | 01-17-00778 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20451202 |
