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Buku Teks :: Kembali

Marketing communications

John Egan (Sage Publications, 2015)

 Abstrak

In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style.

 Metadata

No. Panggil : 658.8 EGA m
Entri utama-Nama orang :
Subjek :
Penerbitan : Los Angeles: Sage Publications, 2015
Sumber Pengatalogan: LibUI eng rda
ISBN: 9781446259030 (pbk)
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Edisi: second edition
Catatan Seri:
Catatan Umum: includes bibliographical references and index
Catatan Versi Asli:
Deskripsi Fisik: ix, 420 pages : illustrations ; 28 cm
Lembaga Pemilik: Universitas Indonesia
Lokasi: Perpustakaan UI, Lantai 2
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No. Panggil No. Barkod Ketersediaan
658.8 EGA m 01-17-02917 TERSEDIA
Ulasan:
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