The power of habit: why we do what we do, and how to change
Charles Duhigg (Heinemann, 2012)
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| This fascinating book reveals how habits are made, broken and, more than anything, manipulated. It's full of unbelievable stories, such as: The supermarket analyst who came up with a way of determining which women were pregnant before they even knew - so he could influence what they bought in his store. One day a furious father came in complaining that his 15-year-old daughter was being targeted with pregnancy products; the store apologised and considered scrapping the programme. A week later, the father returned to apologise - his daughter was, they'd discovered that morning, pregnant! Eugene, the brain-damaged patient who can't form new memories or even register what's going on. |
| No. Panggil : | 152.33 DUH p |
| Entri utama-Nama orang : | |
| Subjek : | |
| Penerbitan : | London: Heinemann, 2012 |
| Sumber Pengatalogan: | LibUI eng rda |
| ISBN: | 9781847946249 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
| Edisi: | |
| Catatan Seri: | |
| Catatan Umum: | includes bibliographical references and index |
| Catatan Versi Asli: | |
| Deskripsi Fisik: | xx, 371 pages : illustrations ; 22 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 152.33 DUH p | 01-17-02930 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20451404 |
