Blue ocean strategy : Menciptakan ruang pasar tanpa pesaing dan menjadikan persaingan tidak lagi relevan
W. Chan Kim, Renee Mauborgne (Mizan Publika, 2015)
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| Summary: In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description |
| No. Panggil : | 658.802 KIM b |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Subjek : | |
| Penerbitan : | Jakarta: Mizan Publika, 2015 |
| Sumber Pengatalogan: | LibUI ind rda |
| ISBN: | 9786023851201 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
| Edisi: | Expanded edition |
| Catatan Seri: | |
| Catatan Umum: | Judul asli: Blue ocean strategy : how to create uncontested market... |
| Catatan Versi Asli: | |
| Deskripsi Fisik: | xxxvii, 337 pages ; 22 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.802 KIM b | 01-17-03177 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20451442 |
