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Demystifying marketing: a guide to the fundamentals for engineers

Patrick Forsyth (Institution of Engineering and Technology, 2007)

 Abstrak

This new book is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing?s purpose, role and methods, it can provide major influence to the process of building a marketing culture within an organisation in a way that positively influences results in the market place. Practitioners, too, can benefit from the book?s clear explanations and the practical view it takes of the necessity for marketing and its implementation.

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 Metadata

No. Panggil : e20451606
Entri utama-Nama orang :
Subjek :
Penerbitan : London: Institution of Engineering and Technology, 2007
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resources
Deskripsi Fisik: xiv, 200 pages : illustration
Tautan: http://portal.igpublish.com/iglibrary/search/IETB0000012.main.html?1
Lembaga Pemilik:
Lokasi:
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
e20451606 02-17-023908722 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20451606