Demystifying marketing: a guide to the fundamentals for engineers
Patrick Forsyth (Institution of Engineering and Technology, 2007)
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| This new book is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing?s purpose, role and methods, it can provide major influence to the process of building a marketing culture within an organisation in a way that positively influences results in the market place. Practitioners, too, can benefit from the book?s clear explanations and the practical view it takes of the necessity for marketing and its implementation. |
 Demystifying marketing a guide to the fundamentals for engineers.pdf :: Unduh
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| No. Panggil : | e20451606 |
| Entri utama-Nama orang : | |
| Subjek : | |
| Penerbitan : | London: Institution of Engineering and Technology, 2007 |
| Sumber Pengatalogan: | LibUI eng rda |
| Tipe Konten: | text |
| Tipe Media: | computer |
| Tipe Pembawa: | online resources |
| Deskripsi Fisik: | xiv, 200 pages : illustration |
| Tautan: | http://portal.igpublish.com/iglibrary/search/IETB0000012.main.html?1 |
| Lembaga Pemilik: | |
| Lokasi: |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| e20451606 | 02-17-023908722 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20451606 |
