ABSTRAK
Penelitian ini menganalisis petisi online Change.org Indonesia sebagai alat advokasi kebijakan periode tahun 2015-2016 dengan menggunakan konsep sifat, bentuk, fungsi, aktivitas atau taktik penyampaian pesan, dan juga konsep evaluatif. Analisis petisi online mengacu pada aktivitas advokasi kebijakan lain yang dilakukan secara online dan offline untuk mendukung petisi online. Aktivitas advokasi kebijakan tersebut mencakup upaya meningkatkan kesadaran. Penelitian ini menggunakan metode studi kasus dengan menganalisis petisi online yang dipilih berdasarkan sembilan kategori. Data pendukung diperoleh melalui wawancara. Penelitian ini menemukan bahwa petisi online yang didukung dengan aktivitas advokasi kebijakan lain seperti advokasi media, kampanye secara online dan aksi offline, pengorganisasian, lobi, dan event akan dikategorikan secara intermediate yaitu berhasil menarik perhatian pembuat kebijakan atau target petisi. Petisi online dan aktivitas advokasi kebijakan tersebut akan menghasilkan liputan media, menumbuhkan kesadaran publik, membangun dukungan publik, dan juga berpotensi menghasilkan dukungan dari pembuat kebijakan. Petisi online yang didukung dengan aktivitas advokasi kebijakan lain akan mecapai konsep ultimate yaitu berhasil mencapai perubahan kebijakan ketika disertai penerimaan positif dari pembuat kebijakan atau target petisi. Pencapaian tujuan ultimate ini juga dipengaruhi oleh kemampuan penggerak petisi dalam mengeskalasi petisi online melalui aktivitas advokasi kebijakan lain guna menekan dan mendesak pembuat kebijakan. Ketika petisi online dan aktivitas advokasi kebijakan lain menghasilkan perubahan kebijakan, maka keaktifan penggerak petisi masih diperlukan untuk mengawasi implementasi kebijakan yang dihasilkan.
ABSTRACT
This study analyzed the online petition Change.org Indonesia as a tool of policy advocacy in 2015 2016 period using the concept of nature, form, function, activity, and also an evaluative concept. The online petition analysis in this study refers to other policy advocacy activities conducted online and offline to support online petitions. Policy advocacy activities include efforts to raise awareness through media media advocacy , campaigns, organizing building coalitions , lobbying, and events. This study uses case study methods by analyzing selected online petitions based on nine categories of issues democracy, corruption, criminal justice, animal welfare, environment, human rights disability, tolerance, consumer rights, sports, health. Petitions also scrutinized by those gaining media coverage, engaging the community, and mobilizing other policy advocacy activities that support the success of online petitions. Supporting data is also obtained through interviews with online petition platform Change.org Indonesia, representatives of petitioners, communities involved as well as individuals who cast their votes signed the petition . The study founds that online petitions supported by other policy advocacy activities such as media advocacy, online campaigns and offline actions, organizing, lobbying, and events will be categorized intermediately by successfully attracting decision makers or petition targets. The online petitions and policy advocacy activities will generate media coverage, foster public awareness, build public support, and also potentially make support from policymakers. Online petitions backed up with other policy advocacy activities will achieve the ultimate concept of achieving policy changes when accompanied by positive earnings from policy makers or petition targets. This ultimate goal achievement also influenced by the ability to drive the petition in escalating online petitions through other policy advocacy activities to press and urge policy makers. When online petitions and other policy advocacy activities result in policy changes, the activeness of the petition drivers is still needed to oversee the implementation of the resulting policy. |
T48024-Rahma.pdf :: Unduh