|
Latar belakang: Pertumbuhan ekspor obat tradisional Indonesia selama periode 2009-2013 mengalami kenaikan sebesar 6,49 per tahun. Di Indonesia Industri ObatTradisional IOT merupakan salah satu sarana yang berperan memproduksi danmengembangkan obat tradisional yang aman, bermutu dan bermanfaat. IOT sebagaiindustri andalan penggerak ekonomi nasional. Tujuan: Menganalisis gambaran faktoryang mempengaruhi daya saing IOT, memberikan alternatif strategi dalam peningkatandaya saing IOT. Metode: Penelitian ini merupakan studi deskriptif dengan metodeanalisis kualitatif melalui wawancara mendalam, Focus Group Disscusion FGD ,penelusuran dokumen. Hasil: Faktor sumber daya; kondisi permintaan; industri terkait,industri pendukung; struktur, persaingan, strategi perusahaan; peran pemerintah danfaktor kesempatan memiliki keterkaitan dan saling mendukung. TeridentifikasinyaSWOT untuk menyusun alternatif strategi peningkatan daya saing IOT. Kesimpulan: Daya saing IOT dinilai masih kurang, kurangnya dukungan faktor kondisi sumber daya modal , faktor industri/sarana pendukung dan terkait, faktor pemerintah, faktorstruktur, strategi dan persaingan. Peran pemerintah mempengaruhi semua komponen.Diperlukan adanya peningkatan koordinasi akademisi, pengusaha, pemerintah danmasyarakat. Background: The growth of Indonesian traditional medicine exports during 2009 2013period increased by 6.49 per year. In Indonesia, the Traditional Medicine Industry IOT is one of the means that play a role in producing and developing traditionalmedicines are safe, quality and useful. IOT as the mainstay industry driving the nationaleconomy. Objective: Analyze the description of the factors that affect thecompetitiveness of IOT, providing an alternative strategy in improving thecompetitiveness of IOT. Method: This research is a descriptive study with qualitativeanalysis method to conduct in depth interviews, Focus Group Discussion FGD, tracking documents. Results: factor conditions demand conditions related andsupporting industries firm and strategy rivalry government roles and opportunityfactors are linked and mutually supportive. SWOT identification to develop alternativestrategies to enhance IOT competitiveness. Conclusion: The competitiveness of IOT isstill lacking, lack of support of factor conditions capital , related and supportingindustries, government roles, firm and strategy rivalry. The role of government affectsall components. Enhanced coordination of academia, entrepreneurs, government, andsociety is needed. |
