Website trust dan e-satisfaction sebagai variabel mediasi antara e-service quality dan e-loyalty pembeli online shop = Website trust and e-satisfaction as a mediating variable for e-service quality and e-loyalty of online shop customers
Fajar Indah Permatasari Tanip;
Ignasius Heruwasto, supervisor; Rizal Edy Halim; Nurdin Sobari, examiner
([Publisher not identified]
, 2017)
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ABSTRAK Tesis ini bertujuan untuk mengonfirmasi model e-Satisfaction dan Website Trustsebagai variabel mediasi antara dimensi e-Service Quality dan e-Loyality dalamkonteks online shop di Indonesia. Penelitian ini dianalisis dengan menggunakanStructural Equation Modeling dengan Confirmatory factor analysis. Hasil analisismenunjukkan bahwa dimensi e-Service Quality yang mempengaruhi e-Satisfactionadalah Efficiency, Fulfillment, Responsiveness dan Website Design. Selain itu, e-Satisfaction memiliki pengaruh signifikan dan positif terhadap Website Trust.Bersama-sama, e-Satisfaction dan Website Trust berpengaruh signifikan dan positifterhadap e-Loyality. Penelitian ini memberikan kontribusi karena penelitian inimembuktikan bahwa Website Trust dan e-Satisfaction merupakan variabel yangdapat memediasi antara e-Service Quality dengan e-Loyalty. ABSTRACT This thesis aims to confirm the model of e-Satisfaction and Website Trust as amediation variable between the dimensions of e-Service Quality and e-Loyality inthe context of online shop in Indonesia. This research was analyzed by usingStructural Equation Modeling with Confirmatory factor analysis. The result ofanalysis shows that the dimension of e-Service Quality affecting e-Satisfaction isEfficiency, Fulfillment, Responsiveness and Website Design. In addition, e-Satisfaction has a significant and positive influence on the Website Trust. Together,e-Satisfaction and Website Trust have a significant and positive influence on e-Loyality. This research contributes because this research proves that Website Trustand e-Satisfaction are the variables that can mediate between e-Service Quality ande-Loyalty. |
 T48335-Fajar Indah Permatasari Tanip.pdf :: Unduh
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| No. Panggil : | T48335 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2017 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xii, 136 pages : illustration ; 30 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| T48335 | 15-17-453493240 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20455442 |
