Analisis peranan antecedent beliefs terhadap sikap dan keinginan untuk adopsi self-service technology: studi kasus layanan myGrapari = The analysis of roles of antecedent beliefs towards attitude and intention to adopt towards self service technology: sase study myGrapari
Susan Eka Septyarini;
Adrian Achyar, supervisor; Sumiyarto, examiner; Agung Nugroho, examiner
([Publisher not identified]
, 2017)
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ABSTRAK Self service technology SST cukup banyak tersedia di Indonesia, myGraPARI merupakan satu-satunya SST dibidang telekomunikasi. Penelitian ini ditujukan untuk mengetahui peranan dari antecedent belief terhadap sikap dan kecenderungan untuk adopsi myGRaPARI. Antecedent belief pada penelitiain ini yaitu perceived ease of use, perceived usefulness, need of interaction dan perceived risk sebagai variabel endogen. Sikap pada penelitian ini berfungsi sebagai variabel mediasi terhadap kecenderugan untuk adopsi. Peneitian ini melibatkan 145 responden, dan data peneitian diproses dan dianaisis menggunakan metode Structural Equation Modeling SEM . Temuan dari penelitian ini yaitu perceived ease of use, dan need of interaction tidak signifikan memepegaruhi sikap konusmen unuk adopsi SST, namun perceived usefulness dan perceived risk signifikan berpengaruh terhadap sikap konsumen untuk adopsi SST. ABSTRACT We can found Self Service Technology SST easily in Indonesia. One of SST is myGraPARI, a SST in telecommunication. This research is to explore the roles of antecedent belief toward attitude and intention to adopt toward myGraPARI. The antecedent beliefs in this research are perceived ease of use, perceived usefulness, need of interaction and perceived risk as endogen variable. Attitude as mediating variable toward intention to adopt. This research engaged 145 respondents, the data was processed and analyzed with Structural Equation Model SEM . The findings in this research are perceived ease of use, and need of interaction have not significant influence toward attitude to adopt. However, Perceived Usefulness and Perceived risk have significant influence to attitude towards intention to adopt. |
 S68400-Susan Eka Septyarini.pdf :: Unduh
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| No. Panggil : | S68400 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
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| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2017 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xiv, 92 pages : illustration ; 28 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
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| S68400 | 14-19-498069816 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20456470 |
