Full Description
| Physical Description | 27 pages : illustration ; 30 cm |
| Holding Institution | Universitas Indonesia |
| Location | Perpustakaan UI, Lantai 3 |
- Availability
- Digital Files: 1
- Review
- Cover
- Abstract
| Call Number | Barcode Number | Availability |
|---|---|---|
| MK-Pdf | 16-19-064929816 | TERSEDIA |
| No review available for this collection: 20459683 |
Abstract
Neuromarketing mrupakan sebuah bidang pemasaran baru yang menerapkan prinsip ilmu saraf untuk mempelajari respons konsumen terhadap ransangan pemasaran. Makalah ini bertujuan untuk menguji strategi pemasara pusat kebugaran Virgin Active dalam hal penerapan bidang sensorik ke dalam strategi marketing mereka, dan keefektifannya dalam mempengaruhi perhatian konsumen, pembelajaran, memori, dan pengambilamn keputusan.
Neuromarketing is a new field of marketing that applies the principles of neuroscrience to study the consumers response to marketing stimuli. This paper aims to examine Virgin Active Health Club in tems of its implementation of sensory branding into their marketing mix and its effectiveness in influencing consumer attention, learning, memory, and decision making.
Neuromarketing is a new field of marketing that applies the principles of neuroscrience to study the consumers response to marketing stimuli. This paper aims to examine Virgin Active Health Club in tems of its implementation of sensory branding into their marketing mix and its effectiveness in influencing consumer attention, learning, memory, and decision making.