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Etude de cas strategie marketing sur le Departement finpro (Marsh sa) Paris, France

Simorangkir, F. P. Budi; Benavant, Christophe, supervisor; Gilardi, Jean-Claude, examiner ([Publisher not identified] , 2001)

 Abstrak

ABSTRAK
Marsh Inc. is the world's leading risk and insurance firm. Its mission is "To create and
deliver risk solutions and services that make our clients more successful." Since its
formation in 1871, It has grown into an enterprise with 35,000 colleagues serving clients
in more than 100 countries from more than 400 owned-and-operated offices -- the most in
its industry.

Following are Marsh Inc.'s principal areas of client service:

Risk-management, insurance-broking and program-management services are provided
for businesses, public entities, professional-services organizations and private clients
under the Marsh name.

Reinsurance-braking, financial-modeling services and related advisory functions are
conducted for insurance and reinsurance companies, principally under the Guy
Carpenter name.

Program-management services are delivered for associations under the Seabury &
Smith name.

Wholesale underwriting-management services, primarily in the area of professionalliability
insurance, are performed for a wide range of clients.

In performing the above functions, Marsh and its affiliated compames may have
agreements with insurers providing coverage to Marsh clients through which Marsh may
derive compensation contingent upon such factors as the size, growth and/or overall
profitability of an entire book of business placed by Marsh with the insurers. This
contingent compensation would be in addition to any other compensation Marsh May
recetve such as retail, excess and surplus lines and wholesale brokerage fees or
commissions, administrative fees, etc. Marsh will provide additional information upon the
request of a client.

Marsh Inc. is an operating unit of Marsh & McLennan Companies, Inc. (MMC). MMC is
a global professional-services firm with annual revenues exceeding $10 billion and 57,000
employees. In addition to Marsh, MMC is the parent company of Putnam Investments, one
of the largest investment-management companies in the United States; Mercer Consulting
Group, a major global provider of consulting services; MMC Capital, a global privateequity
firm; and MMC Enterprise Risk, which implements value-based enterprise rial

solutions that reduce the volatility in operating performance and the cost of equity to client
companies by resolving strategic, financial, operating and hazard risks.
Marsh SA is the French subsidiary company of Marsh Inc, world leader of the broking of
the insurance and the management consultant of the risks, which employs 33000
collaborators divided in 110 countries throughout the world. In France, Marsh employs
1300 collaborators.

Marsh is member of Group MMC (Marsh & McLennan Companies) whose two other
operational poles are Mercer, world leader of the consulting in human resources and major
actor of the consulting in strategy, and Putnam is one of the main managers of the credits
in the world. On the whole Group MMC carried out a turnover of US$ 9157 millions in
1999 and employs 53000 collaborators.

On this internship which has taken from 20 July 2001 until 31 October 2001 (3.5 months
only), I have taken the topic of The Case Study of the Strategy Marketing in each segment
of the FINPRO DEPARTEMENT (MARSH SA) in Paris, France.

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No. Panggil : T-Pdf
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2001
Program Studi :
Bahasa : eng; fra
Sumber Pengatalogan : LibUI engfra rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : ii, 56 pages : illustration ; 30 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
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No. Panggil No. Barkod Ketersediaan
T-Pdf 15-18-722476650 TERSEDIA
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Tidak ada ulasan pada koleksi ini: 20463095
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