Brand planning for the pharmaceutical industry
Janice MacLennan. (Gower, 2004)
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rand Planning for the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The book then goes on to show how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the 'real' world. The book provides a step-by-step guide to brand planning, using market segmentation as the starting point."--BOOK JACKET. |
No. Panggil : | 615.106 MAC b |
Entri utama-Nama orang : | |
Subjek : | |
Penerbitan : | Aldershot: Gower, 2004 |
Sumber Pengatalogan: | LibUI eng rda |
ISBN: | 9781138247826 |
Tipe Konten: | text |
Tipe Media: | unmediated |
Tipe Carrier: | volume |
Edisi: | |
Catatan Seri: | |
Catatan Umum: | |
Catatan Versi Asli: | |
Deskripsi Fisik: | xii, 160 pages : illustration ; 31 cm. |
Lembaga Pemilik: | Universitas Indonesia |
Lokasi: | Perpustakaan UI, Lantai 2 |
No. Panggil | No. Barkod | Ketersediaan |
---|---|---|
615.106 MAC b | 01-18-02467 | TERSEDIA |
615.106 MAC b | 01-18-02468 | TERSEDIA |
Ulasan: |
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