The strengthening of region competitiveness by implementing city branding in yogyakarta
Mercy Pasande, Adi Suhendra (Kementerian Dalam Negeri RI, 2017)
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| This study is about city branding This research is motivated bu the potential of citty branding creation as a way to improve regional competitiveness. The purpose of this study is to descrive the various efforts made by the local government of DIY to improve the competitiveness of the region with city Branding. This research uses the qualitative method data collection method is done by triagulation technigue of data source. While data processing researcher does data reduction. The results obtained in this study are first city Branding DIY has been running well rebranding DIY is likely to increase the competitiveness of regions including local revenue. This is evidenced by the increase in investment achieved by the government of Yogyakarta. It' s just that city branding is still focused on tourrism but it can be used for other sectors. Sicond the DIY rebranding (2014) profides many improvenments especially in terms of concept logo and tagline. In addition,the Yogyakarta provincial government has estabilished city branding councils city branding strategy roadmap and governor regulation of city branding in DIY Its just that there has been no evaluation since the rebranding was done by the provincial government of DIY how this rebranding can be implemented by the local goverment and city branding council and there is no extent to which the strategy in the roadmap implemented |
| No. Panggil : | 351 JBP 9:1 (2017) |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Subjek : | |
| Penerbitan : | Jakarta: Kementerian Dalam Negeri RI, 2017 |
| Sumber Pengatalogan : | LibUI eng rda |
| ISSN : | 20854323 |
| Majalah/Jurnal : | JBP |
| Volume : | Vol. 9, No. 1 May 2017: Hal. 115-126 |
| Tipe Konten : | text |
| Tipe Media : | unmediated |
| Tipe Carrier : | volume |
| Akses Elektronik : | |
| Institusi Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 4, Ruang. Koleksi Jurnal |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 351 JBP 9:1 (2017) | 03-18-099705896 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20465294 |
