Storytelling-case archetype decoding and assignment manual (SCADAM)
by Arch G. Woodside, Suresh C. Sood (Emerald, 2016)
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Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. |
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No. Panggil : | e20469267 |
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Penerbitan : | United Kingdom: Emerald, 2016 |
Sumber Pengatalogan: | LibUI eng rda |
Tipe Konten: | text |
Tipe Media: | computer |
Tipe Pembawa: | online resource |
Deskripsi Fisik: | vii, 78 pages : illustration |
Tautan: | https://www.emeraldinsight.com/doi/book/10.1108/S1871-3173201611 |
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No. Panggil | No. Barkod | Ketersediaan |
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e20469267 | 02-18-462787887 | TERSEDIA |
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