Advertising in new formats and media: current research and implications for marketers
edited by Patrick De Pelsmacker (Emerald, 2016)
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| The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice. |
 Advertising in New Formats and Media.pdf :: Unduh
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| No. Panggil : | e20469491 |
| Entri tambahan-Nama orang : | |
| Subjek : | |
| Penerbitan : | United Kingdom: Emerald, 2016 |
| Sumber Pengatalogan: | LibUI eng rda |
| Tipe Konten: | text |
| Tipe Media: | computer |
| Tipe Pembawa: | online resource |
| Deskripsi Fisik: | xviii, 412 pages : illustration |
| Tautan: | https://www.emeraldinsight.com/doi/book/10.1108/9781785603129 |
| Lembaga Pemilik: | |
| Lokasi: |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| e20469491 | 02-18-889175387 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20469491 |
