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Strategic marketing management in Asia: case studies and lessons across industries

edited by Syed Saad Andaleeb, Khalid Hasan (Emerald, 2017)

 Abstrak

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

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No. Panggil : e20469595
Entri tambahan-Nama orang :
Subjek :
Penerbitan : United Kingdom: Emerald, 2017
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resource
Deskripsi Fisik: xxxvi, 552 pages : illustration
Tautan: http://www.emeraldinsight.com/doi/book/10.1108/9781786357458
Lembaga Pemilik:
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No. Panggil No. Barkod Ketersediaan
e20469595 02-18-769733044 TERSEDIA
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