Multi-channel marketing, branding and retail design: new challenges and opportunities
edited by Charles Mcintyre, T. C. Melewar, Charles Dennis (Emerald, 2016)
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| Recently, many researchers have found that their work crosses the borders of design, branding, and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing, where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This book focuses on service design, including retail and multi-channel marketing matters pertinent to the current age, where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape -- complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience. |
 Multi-Channel Marketing.pdf :: Unduh
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| No. Panggil : | e20469603 |
| Entri tambahan-Nama orang : | |
| Subjek : | |
| Penerbitan : | United Kingdom: Emerald, 2016 |
| Sumber Pengatalogan: | LibUI eng rda |
| Tipe Konten: | text |
| Tipe Media: | computer |
| Tipe Pembawa: | online resource |
| Deskripsi Fisik: | xiii, 259 pages : illustration |
| Tautan: | https://www.emeraldinsight.com/doi/book/10.1108/9781786354556 |
| Lembaga Pemilik: | |
| Lokasi: |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| e20469603 | 02-18-464769579 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20469603 |
