Full Description
| Cataloguing Source : | LibUI eng rda |
| ISSN : | 19791989 |
| Magazine/Journal : | The South East Asian Journal of Management |
| Volume : | Vol. 01, No. 01, April 2007: Hal. 61-81 |
| Content Type : | text (rdacontent) |
| Media Type : | unmediated (rdamedia) |
| Carrier Type : | volume (rdacarrier) |
| Electronic Access : | |
| Holding Company : | Universitas Indonesia |
| Location : | Perpustakaan UI, Lantai 4, R. Koleksi Jurnal |
- Availability
- Digital Files: 0
- Review
- Cover
- Abstract
| Call Number | Barcode Number | Availability |
|---|---|---|
| 330 UI-SEAM 1:1 (2007) | 03-18-5822309480 | TERSEDIA |
| No review available for this collection: 20471354 |
Abstract
ABSTRACT
The author investigates how consumer search behavior typology affects the relationship between consumer satisfaction and behavioral intentions. The results show that the type of consumer as defined by wether and how they search for information (passive, rational-active, relational-dependent) perceive different levels of satisfaction and performs differently on satisfaction-behavioral intentions linkages. Relational-dependent and rational-active consumers are found to perceive higher satisfaction levels, and to express stronger intentions to engage in positive behavioral intentions than passive consumers. The identification of satisfaction and behavioral intentions within each search type allows managers to satisfy their consumers; hence, the company will obtain higher profit.
The author investigates how consumer search behavior typology affects the relationship between consumer satisfaction and behavioral intentions. The results show that the type of consumer as defined by wether and how they search for information (passive, rational-active, relational-dependent) perceive different levels of satisfaction and performs differently on satisfaction-behavioral intentions linkages. Relational-dependent and rational-active consumers are found to perceive higher satisfaction levels, and to express stronger intentions to engage in positive behavioral intentions than passive consumers. The identification of satisfaction and behavioral intentions within each search type allows managers to satisfy their consumers; hence, the company will obtain higher profit.