Effects of consumer search behavior typology on the relationship between customer satisfaction and behavioral intentions / Wahyuningsih
Wahyuningsih;
(Management Research Center Graduate School of Management FEUI, 2007)
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ABSTRACT The author investigates how consumer search behavior typology affects the relationship between consumer satisfaction and behavioral intentions. The results show that the type of consumer as defined by wether and how they search for information (passive, rational-active, relational-dependent) perceive different levels of satisfaction and performs differently on satisfaction-behavioral intentions linkages. Relational-dependent and rational-active consumers are found to perceive higher satisfaction levels, and to express stronger intentions to engage in positive behavioral intentions than passive consumers. The identification of satisfaction and behavioral intentions within each search type allows managers to satisfy their consumers; hence, the company will obtain higher profit. |
| No. Panggil : | 330 UI-SEAM 1:1 (2007) |
| Entri utama-Nama orang : | |
| Subjek : | |
| Penerbitan : | Depok: Management Research Center Graduate School of Management FEUI, 2007 |
| Sumber Pengatalogan : | LibUI eng rda |
| ISSN : | 19791989 |
| Majalah/Jurnal : | The South East Asian Journal of Management |
| Volume : | Vol. 01, No. 01, April 2007: Hal. 61-81 |
| Tipe Konten : | text |
| Tipe Media : | unmediated |
| Tipe Carrier : | volume |
| Akses Elektronik : | |
| Institusi Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 4, R. Koleksi Jurnal |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 330 UI-SEAM 1:1 (2007) | 03-18-5822309480 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20471354 |
