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Effects of consumer search behavior typology on the relationship between customer satisfaction and behavioral intentions / Wahyuningsih

Wahyuningsih; (Management Research Center Graduate School of Management FEUI, 2007)

 Abstrak

ABSTRACT
The author investigates how consumer search behavior typology affects the relationship between consumer satisfaction and behavioral intentions. The results show that the type of consumer as defined by wether and how they search for information (passive, rational-active, relational-dependent) perceive different levels of satisfaction and performs differently on satisfaction-behavioral intentions linkages. Relational-dependent and rational-active consumers are found to perceive higher satisfaction levels, and to express stronger intentions to engage in positive behavioral intentions than passive consumers. The identification of satisfaction and behavioral intentions within each search type allows managers to satisfy their consumers; hence, the company will obtain higher profit.

 Metadata

No. Panggil : 330 UI-SEAM 1:1 (2007)
Entri utama-Nama orang :
Subjek :
Penerbitan : Depok: Management Research Center Graduate School of Management FEUI, 2007
Sumber Pengatalogan : LibUI eng rda
ISSN : 19791989
Majalah/Jurnal : The South East Asian Journal of Management
Volume : Vol. 01, No. 01, April 2007: Hal. 61-81
Tipe Konten : text
Tipe Media : unmediated
Tipe Carrier : volume
Akses Elektronik :
Institusi Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 4, R. Koleksi Jurnal
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
330 UI-SEAM 1:1 (2007) 03-18-5822309480 TERSEDIA
Ulasan:
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