ABSTRACT Poverty issue in East Nusa Tenggara Timur (NTT) has happened for years. Some efforts have been done, but thereis no significant impact yet. Poverty issue in NTT is being the concern of Indonesia's government not only because of thehigh number of poverty, but also the location, which is in the border territory of Indonesia-Timor Leste. Actually, whetherwe realize it or not, NTT has a great potential for the problem caused by its dry soil and some social issues in its society.Some of those potential is able to be seen in five local economic sectors, i.e. demography, forestry, farming and animalhusbandry, trading, and tourism. This article is written to explain how big the potential of NTT is and how to manage itin order to alleviate poverty. The approach used in this article is qualitative approach with literature review as well asdata collecting method. There is no special method used in analyzing this article; it just utilizes objective analysis basedon current data, situation, and condition. Based on the analysis, there are a lot of potentials in NTT, but they are yet tobe developed well, whereas people are stuck in the current situation, so there is no significant achievement in povertyalleviation efforts. Potential utilization can be optimally taken through strategic, effective, and efficient efforts supportedby the government, both nationally and locally, and NTT society. Through potential optimization, the poverty rate in NTTshould be able to be pushed down. |