Rumah sakit Hermina Tangerang merupakan rumah sakit swasta anggota ke-sebelasdari Hermina Hospital Group. Ketatnya persaingan antar rumah sakit khususnya di areKota Tangerang menuntut rumah sakit untuk berupaya meningkatkan kemampuan diriuntuk memberikan pelayanan kesehatan yang prima kepada masyarakat sehinggamenjadikan RS Hermina Tangerang sebagai rumah sakit yang unggul dan terkemuka diwilayah cakupannya terutama era Jaminan Kesehatan Nasional ini.Tesis ini membahas tentang perencanaan strategi RS Hermina Tangerang denganpendekatan Balanced Scorecard sehingga dapat dijadikan pedoman dalam melakukanperencanaan, pelaksanaan maupun pengendalian pelayanan selama kurun waktu 20018-2022. Pendekatan Balanced Scorecard merupakan salah satu metode yang mampu mengintegrasikan seluruh aspek dan menempati posisi strategis dalam sistemmanajemen strategis dengan melakukan pengamatan terhadap trend perubahanlingkungan makro dan lingkungan industry dan berdampak signifikan terhadapperencanaan strategis, penyusunan program, dan penyusunan anggaran, serta berperandalam memperluas ukuran kinerja personil dalam tahap implementasi dan tahappemantauan. Trend perubahan lingkungan tersebut ditafsirkan dampaknya terhadap rumah sakit melalui empat perspektif : keuangan, customer, proses bisnis internal, danpembelajaran dan partumbuhan.Penelitian ini merupakan penelitian kualitatif dengan cara mengumpulkan data sekunderkuantitatif dan mengambil data primer melalui wawancara mendalam dan ConsensusDecision Making Group. Melalui kerangka kerja, dilakukan 3 tahapan yaitu tahap inputstage, matching stage dan decision stage yaitu menentukan strategi prioritas denganmenggunakan matriks QSPM Quantitave Strategic Planning Matrix.Hasil penelitian diperoleh posisi strategi RS Hermina Tangerang Grow and Builddengan strategi alternative penetrasi pasar , pengembangan pasar pengembanganproduk, dan tersusunnya 4 strategi prioritas, yaitu: 1 pengembangan pelayananunggulan rumah sakit hemodialisa. Klinik tumbuh kembang, fisioterapi, kemoterapi,layanan bedah sentral ; 2 pengembangan dan penetrasi pasar dengan meningkatkanupaya-upaya pemasaran; 3 peningkatan kerjasama dengan perusahaan industry danasuransi; 4 pengembangan dan penambahan gedung dan area lahan parker. Selain itu,tersusunnya key performance indicator di RS Hermina Tangerang sebagai langkah pemenuhan pencapaian sasaran strategi. Pelaksanaan rencana strategi ini memerlukandukungan dan rencana aksi yang aplikatif dan penjabaran yang lebih rinci sehinggamemudahkan dalam pelaksanaan dan evaluasinya, serta komitmen dari seluruh jajaranmanajemen dan staf pelaksana di rumah sakit.Kata kunci: rencana strategi, Balanced Scorecard.
Hermina Hospital Tangerang is a private hospital member , the eleven members of theHermina Hospital Group. The tight competition among hospitals, especially inTangerang Municipality, demands hospitals to improve their ability to provide excellenthealth services to the public, making Hermina Hospital Tangerang a superior andprominent hospital in its coverage area, especially the era of National Health Insurance.This thesis discusses the strategic planning of Hermina Hospital Tangerang with Balanced Scorecard approach so that it can be used as guidance in planning, implementation and controlling service during the period of 20018 2022. The Balanced Scorecard approach is one of the methods that can integrate all aspects and occupystrategic positions in strategic management systems by observing the changing trends ofmacro environment and industrial environment and having significant impact onstrategic planning, programming, and budgeting, performance of personnel in theimplementation stage and monitoring stage. These environmental change trends areinterpreted to impact the hospital through four perspectives finance, customer, internalbusiness processes, and learning and growth.This research is a qualitative research by collecting quantitative secondary data and taking primary data through in depth interview and Consensus Decision Making Group.Through the framework, done 3 stages of stage, input stage, matching stage anddecision stage that is determining priority strategy by using QSPM matrix Quantitave Strategic Planning Matrix.The result of this research is the strategic position of Hermina Hospital Tangerang isGrow and Build with alternative strategy of market penetration, product developmentmarket development, and the formulation of 4 priority strategies, namely 1 development of excellent service of hospital hemodialysis, development and growthclinic, physiotherapy, chemotherapy, and surgery centre 2 market development andpenetration by increasing marketing efforts 3 increasing cooperation with industry andinsurance companies 4 development and addition of building and parking area ofparker. In addition, the compilation of key performance indicators in RS HerminaTangerang as a step to achieve the achievement of strategic targets. Implementation ofthis strategic plan requires the support and action plan applicable and more detaileddescription so as to facilitate the implementation and evaluation, as well as commitmentfrom all levels of management and executive staff in the hospital.xiUniversitas IndonesiaKeywords strategic plan, Balanced Scorecard. |
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