ABSTRAK Pernikahan selebriti merupakan sebuah peristiwa yang menarik perhatian publik. Pernikahan selebriti pun kerapdimanfaatkan oleh industri televisi untuk memperoleh keuntungan. Televisi kini rajin menampilkan tayanganpernikahan selebriti secara intensif. Pernikahan selebriti tersebut diliput secara langsung, dikupas mendalam, dandibungkus sedemikian rupa hingga menghasilkan tayangan yang laku di pasaran. Tayangan pernikahan selebritiyang ada sukses meraih angka rating dan share yang tinggi sehingga industri televisi semakin gencar dalammemberitakan pernikahan-pernikahan selebriti selanjutnya yang dibungkus sesuai standar yang telah terbuktisukses. Televisi menyuguhkan pernikahan selebriti sebagai suatu produk hiburan pada khalayak. Oleh karenaproduk hiburan ini dapat dengan mudah dicerna, khalayak tidak dapat berpikir secara kritis dan hanya mampumenerima produk tersebut secara pasif. Gencarnya industri televisi dalam menayangkan pernikahan selebriti jugamembuat khalayak terkurung dan tidak mempunyai pilihan lain dalam mengonsumsi seni sebagai saranahiburan. ABSTRACT Celebrity rsquo;s wedding is an event that attracts public rsquo;s attention. This event is often utilized by television industryto generate profits. Television nowadays often broadcasts celebrity rsquo;s wedding intensively. Celebrity rsquo;s weddingis reported live, digged in depth, and packaged in such way to produce successful broadcast in market. Theexistent broadcast of celebrity rsquo;s wedding had been proved to be successfully reach high number of rating andshare. Thus, television is more aggressive in reporting the next celebrity rsquo;s wedding and packaged them in astandardized way that had been proved successful. Television offers celebrity rsquo;s wedding as entertainment toaudience. Since this kind of entertainment can be easily disgested, audience is not able to think critically andonly able to receive this product passively. The aggressiveness of television industry in broadcasting celebrity rsquo;swedding traps audience so that audience doesn rsquo;t have other choice in consuming art as source of entertainment. |