Winning at innovation: the A-to-F model
Fernando TrĂas de Bes, Philip Kotler, authors (Palgrave Macmillan, 2011)
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Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fastpaced market will not succeed. Companies need a systematic framework so innovation can occur at any level of the organization. The A-F Model is a step-by-step process for developing a successful culture of innovation, bringing together the different individuals and groups across the organization for ideas to be created, developed and implemented. |
No. Panggil : | 658.514 TRI w |
Entri utama-Nama orang : | |
Entri tambahan-Nama orang : | |
Subjek : | |
Penerbitan : | Basingstoke: Palgrave Macmillan, 2011 |
Sumber Pengatalogan: | LibUI eng rda |
ISBN: | 9780230343436 (hbk.) |
Tipe Konten: | text |
Tipe Media: | unmediated |
Tipe Carrier: | volume |
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Catatan Seri: | |
Catatan Umum: | Includes bibliographical references and index |
Catatan Versi Asli: | |
Deskripsi Fisik: | xvi, 272 pages : illustration ; 24 cm |
Lembaga Pemilik: | Universitas Indonesia |
Lokasi: | Perpustakaan UI, Lantai 2 |
No. Panggil | No. Barkod | Ketersediaan |
---|---|---|
658.514 TRI w | 01-18-04930 | TERSEDIA |
658.514 TRI w | 01-18-04931 | TERSEDIA |
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