Creative strategy in advertising
Bonnie L. Drewniany, A. Jerome Jewler. (Wadsworth, Cengage Learning, 2014)
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| This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step. |
| No. Panggil : | 659.132 DRE c |
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| Penerbitan : | Boston, MA : Wadsworth, Cengage Learning, 2014 |
| Sumber Pengatalogan: | LibUI eng rda |
| ISBN: | 9781133307266 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
| Edisi: | Eleventh edition |
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| Deskripsi Fisik: | xviii, 314 pages : illustrations ; 26 cm. |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 659.132 DRE c | 01-18-05357 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20481646 |
