Full Description
| Cataloguing Source | LibUI ind rda |
| Content Type | text (rdacontent) |
| Media Type | computer (rdamedia) |
| Carrier Type | online resource (rdacarrier) |
| Physical Description | xv, 115 pages : illustration ; appendix |
| Concise Text | |
| Holding Institution | Universitas Indonesia |
| Location | Perpustakaan UI |
- Availability
- Digital Files: 1
- Review
- Cover
- Abstract
| Call Number | Barcode Number | Availability |
|---|---|---|
| S-Pdf | 14-20-389396299 | TERSEDIA |
| No review available for this collection: 20482112 |
Abstract
ABSTRACT
Museum sebagai lembaga yang berfungsi melestarikan warisan budaya bangsa penting untuk memperhatikan faktor service environment, agar pengujung museum memiliki behavioral intentions yang positif. Tujuan penelitian ini adalah menganalisis pengaruh service environment terhadap behavioral intentions pada pengunjung Museum Wayang Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dan jenis penelitian adalah penelitian deskriptif. Sampel penelitian terdiri dari 100 responden yang merupakan Warga Negara Indonesia yang mengunjungi Museum Wayang Jakarta. Data penelitian didapatkan melalui penyebaran kuesioner secara langsung. Hasil dari penelitian ini menemukan bahwa service environment yang dimiliki oleh Museum Wayang Jakarta mampu mempengaruhi behavioral intentions pengunjung museum.
ABSTRACT
Museum as institution that function to preserve the nations cultural heritage are important to pay attention to service environment factors, so that the end of the museum has positive behavioral intentions. The purpose of this study was to analyze the effect of service environment on behavioral intentions on visitors to the Museum Wayang Jakarta. This study uses a quantitative approach and this type of research was descriptive research. The study sample consisted of 100 respondents who were Indonesian citizens who visited the Museum Wayang Jakarta. The research data was obtained through direct questionnaires. The results of this study found that the service environment owned by the Museum Wayang Jakarta was able to influence the behavioral intentions of museum visitors.
Museum sebagai lembaga yang berfungsi melestarikan warisan budaya bangsa penting untuk memperhatikan faktor service environment, agar pengujung museum memiliki behavioral intentions yang positif. Tujuan penelitian ini adalah menganalisis pengaruh service environment terhadap behavioral intentions pada pengunjung Museum Wayang Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dan jenis penelitian adalah penelitian deskriptif. Sampel penelitian terdiri dari 100 responden yang merupakan Warga Negara Indonesia yang mengunjungi Museum Wayang Jakarta. Data penelitian didapatkan melalui penyebaran kuesioner secara langsung. Hasil dari penelitian ini menemukan bahwa service environment yang dimiliki oleh Museum Wayang Jakarta mampu mempengaruhi behavioral intentions pengunjung museum.
ABSTRACT
Museum as institution that function to preserve the nations cultural heritage are important to pay attention to service environment factors, so that the end of the museum has positive behavioral intentions. The purpose of this study was to analyze the effect of service environment on behavioral intentions on visitors to the Museum Wayang Jakarta. This study uses a quantitative approach and this type of research was descriptive research. The study sample consisted of 100 respondents who were Indonesian citizens who visited the Museum Wayang Jakarta. The research data was obtained through direct questionnaires. The results of this study found that the service environment owned by the Museum Wayang Jakarta was able to influence the behavioral intentions of museum visitors.