International public relations : negotiating culture, identity, and power
Patricia A. Curtin, T. Kenn Gaither. (Sage Publications, 2007)
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| This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates |
| No. Panggil : | 659.2 CUR i |
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| Penerbitan : | London: Sage Publications, 2007 |
| Sumber Pengatalogan: | LibUI eng rda |
| ISBN: | 9781412914154 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
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| Deskripsi Fisik: | xiii, 304 pages : illustrations ; 26 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
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| 659.2 CUR i | 01-18-05349 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20483107 |
