Hunian sementara saat ini banyak diminati oleh masyarakat dengan mobilitas yang tinggi. Apartemen dianggap menjadi salah satu solusi hunian sementara bagi mereka yang mempunyai mobilitas tinggi, termasuk kalangan mahasiswa. Dalam proses pemilihan apartemen, teori perceived risk digunakan untuk menjelaskan tahap pre-purchase behavior. Teori tersebut berfungsi untuk mengurangi risiko kerugian saat mengkonsumsi barang dengan biaya beli yang tergolong tinggi. Faktor yang diperhatikan saat hendak membeli apartemen, yaitu harga hunian, lokasi, jarak tempuh menuju lokasi tertentu, fasilitas, dan lingkungan. Biaya perawatan yang dikeluarkan pun lebih banyak jika mereka membeli satu unit apartemen. Mereka harus mengeluarkan biaya untuk pemeliharaan sinking fund, keamanan, perawatan gedung, dan kebersihan. Pada skripsi ini dibahas mengenai preferensi dan personalisasi dalam pemilihan apartemen sebagai hunian sementara. Diperoleh hasil bahwa mahasiswa pada umumnya memprioritaskan jarak hunian menuju kampus, biaya sewa ataupun beli, keamanan, privasi, lalu lingkungan bertetangga. Mahasiswa melakuka proses personalisasi karena adanya housing deficit dalam hal teknis dan rasa akan rumah yang dimilikinya.
Temporary housing are currently demanded by people with high mobility. Apartments are considered to be one of many temporary housing solutions for them, including college students. In the process of apartments selection, the perceived risk theory are used to explain the pre-purchase behavior stage. Its used to reduce the risks of deficits in terms of consuming stuffs with high purchase value. The factors that must be considered during the process of apartments selection are the purchase costs, location, distance from certain location, facilities, and environments. The maintenance costs will be increasing when people purchase apartments. They have to invest more money for the sinking fund maintenance, security, building maintenances, and sanitation. This research explains about the preferences and personalization in apartment selection as students temporary housing. The obtained results are students in general are taking the distance from certain location, rent or purchase cost, security, privacy, and neighboring environments factor as priorities. They personalize their unit to overcome housing deficit in technical terms and to overcome the feeling of home. |
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