Full Description
| Cataloguing Source | LibUI ind rda |
| Content Type | text (rdacontent) |
| Media Type | computer (rdamedia) |
| Carrier Type | online resource (rdacarrier) |
| Physical Description | xvi, 84 pages : illustration ; appendix |
| Concise Text | |
| Holding Institution | Universitas Indonesia |
| Location | Perpustakaan UI |
- Availability
- Digital Files: 1
- Review
- Cover
- Abstract
| Call Number | Barcode Number | Availability |
|---|---|---|
| S-pdf | 14-21-151737872 | TERSEDIA |
| No review available for this collection: 20491859 |
Abstract
Kemajuan teknologi yang bergerak cepat memengaruhi gaya hidup konsumen secara global, dalam hal mengakses dan menyebarkan informasi digital (E-WOM), membeli barang dan jasa secara online, dan mengonsumsi makanan cepat saji yang berdampak negatif terhadap lingkungan dari limbah. Penelitian tesis ini dilakukan untuk melihat pengaruh hubungan antara keterlibatan E-WOM dan sikap terhadap lingkungan terhadap niat untuk membeli produk hijau pada konsumen dewasa muda. Penelitian korelasional dengan metode non-probability sampling dengan sampel 479 partisipan, dewasa muda berusia 18-34 tahun dengan membagikan kuesioner online dengan topik Green Consumers.
Hasil penelitian menunjukkan bahwa keterlibatan E-WOM dan sikap terhadap lingkungan secara simultan memiliki pengaruh signifikan terhadap niat untuk membeli produk ramah lingkungan. Hubungan positif antara keterlibatan E-WOM dan hubungan negatif dari sikap terhadap lingkungan terhadap niat untuk membeli produk hijau dapat menjadi pernyataan bahwa semakin tinggi keterlibatan individu dalam E-WOM, dan semakin rendah atau negatif sikap terhadap lingkungan akan meningkat niat untuk membeli produk hijau untuk perorangan. Keterlibatan E-WOM memiliki pengaruh yang lebih besar pada niat untuk membeli produk hijau daripada sikap terhadap lingkungan pada konsumen dewasa muda.
Fast-moving technological advancements affect global lifestyles of consumers, in terms of accessing and disseminating digital information (E-WOM), buying goods and services online, and consuming fast food that negatively impacts the environment from waste. This thesis research was conducted to see the effect of the relationship between E-WOM involvement and attitudes towards the environment on the intention to buy green products in young adult consumers. Correlational research with non-probability sampling method with a sample of 479 participants, young adults aged 18-34 years by distributing online questionnaires with the topic Green Consumers. The results showed that the involvement of E-WOM and attitudes towards the environment simultaneously had a significant influence on the intention to buy environmentally friendly products. The positive relationship between E-WOM involvement and the negative relationship of attitudes towards the environment towards the intention to buy green products can be a statement that the higher the involvement of individuals in E-WOM, and the lower or negative attitude towards the environment will increase the intention to buy green products for individuals. The involvement of E-WOM has a greater influence on the intention to buy green products than the attitude towards the environment in young adult consumers.
Fast-moving technological advancements affect global lifestyles of consumers, in terms of accessing and disseminating digital information (E-WOM), buying goods and services online, and consuming fast food that negatively impacts the environment from waste. This thesis research was conducted to see the effect of the relationship between E-WOM involvement and attitudes towards the environment on the intention to buy green products in young adult consumers. Correlational research with non-probability sampling method with a sample of 479 participants, young adults aged 18-34 years by distributing online questionnaires with the topic Green Consumers. The results showed that the involvement of E-WOM and attitudes towards the environment simultaneously had a significant influence on the intention to buy environmentally friendly products. The positive relationship between E-WOM involvement and the negative relationship of attitudes towards the environment towards the intention to buy green products can be a statement that the higher the involvement of individuals in E-WOM, and the lower or negative attitude towards the environment will increase the intention to buy green products for individuals. The involvement of E-WOM has a greater influence on the intention to buy green products than the attitude towards the environment in young adult consumers.