Peran moderasi dukungan pemerintah untuk meningkatkan niat membeli terhadap produk hijau: perpanjangan teori perilaku terencana = The moderating role of government support to increase the purchase intention of green products: the extended theory of planned behaviour framework / Akhmad Ramakarna
Akhmad Ramakarna;
Rizal Edy Halim, supervisor; Agung Nugroho, examiner; Aruan, Daniel Tumpal Hamonangan, examiner
([Publisher not identified]
, 2018)
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ABSTRACTThe purpose of this study is to understand how the Extended Theory of Planned Behaviour, whichcomprisesof Attitude, Subjective Norm, and Perceived behaviouralControl can affect the purchase intention of Green Products. Antecedents were also added as an extension, which are environmental knowledge and environmental concern to add on within the framework, so that readers will understand how these to antecedents are affecting our daily behaviouras consumers of green products. Additionally, the moderating roleof government support is also added the analysethe effectiveness of government in inciting consumers to purchase green products, which is important in the current state of our environment. |
S-Akhmad Ramakarna.pdf :: Unduh
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No. Panggil : | S-Pdf |
Entri utama-Nama orang : | |
Entri tambahan-Nama orang : | |
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Subjek : | |
Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2018 |
Program Studi : |
Bahasa : | ind |
Sumber Pengatalogan : | LibUI ind rda |
Tipe Konten : | text |
Tipe Media : | unmediated |
Tipe Carrier : | online resource |
Deskripsi Fisik : | 91 pages : illustration ; 28 cm + appendix |
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Lembaga Pemilik : | Universitas Indonesia |
Lokasi : | Perpustakaan UI, Lantai 3 |
No. Panggil | No. Barkod | Ketersediaan |
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S-Pdf | 14-21-751488223 | TERSEDIA |
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