Perencanaan strategi komunikasi beranjak dini di Kampung KB RW 01 Kelurahan Jatijajar Depok, Jawa Barat = Communication strategic planning Beranjak Dini in Kampung KB RW 01 Jatijajar Depok, West Java
Teliana Juwita;
Ibnu Hamad, supervisor; Ummi Salamah, examiner; Wahyuni Pudjiastuti, examiner
(Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020)
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Permasalahan yang dilihat pada strategi komunikasi ini adalah perihal pernikahan dini yang terjadi di Kampung KB RW 01 Jatijajar. Setelah melakukan wawancara terhadap 4 orang perempuan warga RW 01 yang menikah di bawah usia 21 tahun, diitemukan dua alasan mengapa mereka memutuskan untuk menikah. Pertama, karena perempuan-perempuan tersebut telah berpenghasilan, memiliki pekerjaan dan membulatkan tekad untuk menikah, dan merasa sudah menemukan pasangan yang tepat. Kedua, karena adanya kehamilan tidak diinginkan. Analisis Situasi Terdapat kampung KB yang memiliki visi sama untuk mengurangi pernikahan dini Adanya batas usia minimal menikah di revisi UU Perkawinan No 1/1974 Orang-orang sudah mengetahui isu pernikahan dini, namun masih belum menganggap itu penting untuk dibahas
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Tujuan Program | Mengedukasi target adopter terkait penyiapan fisik, mental, dan materiil agar tidak menikah di bawah usia rekomendasi BKKBN |
Khalayak sasaran | Perempuan, warga Kampung KB RW 01 Jatijajar, usia 15-20 tahun, pekerjaan (siswa SMA/SMK, mahasiswa, karyawan) |
Timeline | Periode program 3 bulan (Februari-April 2020) |
Anggaran | Rp11,669,400 |
Evaluasi | Pendekatan kuantitatif menggunakan metode survey dengan instrumen kuesioner. |
Problem Description | The issue that becomes a focus of this communication strategy is regarding early marriage that occurs in the Kampung KB RW 01 Jatijajar. After conducting interviews with 4 women in RW 01 who were married under the age of 21, two reasons were found of why they decided to get married at an early age. The first reason is that some women felt like they already have a stable job, therefore capable of leading a stable life and willing to get married when they feel like they have met the right partner. The second and other reason is when some women got an unwanted pregnancy. | |
Situation Analysis | Strength:
Weakness:
Opportunity:
Threat:
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Program | Within this communication strategy, a program called “Beranjak Dini” will be held to educate young women in RW 01 about the importance of preparing family life, such as physical, mental, and material preparations regarding marriage. There are three themes in this program
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Goal | The goal of this communication strategy is to educate target adopters about physical, mental, and material preparations regarding marriage to avoid early-age marriage as recommended by BKKBN. Target Audience | Women, specifically citizens/inhabitants of Kampung KB RW 01 Jatijajar, aged 15 to 20 years old, with the occupation of either a student (SMA/SMK/college/university) or a worker. A three-months program; from February to April 2020 Evaluation Method |
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No. Panggil : | TA-pdf |
Entri utama-Nama orang : | |
Entri tambahan-Nama orang : | |
Entri tambahan-Nama badan : | |
Subjek : | |
Penerbitan : | Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020 |
Program Studi : |
Bahasa : | ind |
Sumber Pengatalogan : | LibUI ind rda |
Tipe Konten : | text |
Tipe Media : | computer |
Tipe Carrier : | online resource |
Deskripsi Fisik : | xv, 40 pages : illustrations ; 28 cm + appendix |
Naskah Ringkas : | |
Lembaga Pemilik : | Universitas Indonesia |
Lokasi : | Perpustakaan UI, Lantai 3 |
No. Panggil | No. Barkod | Ketersediaan |
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TA-pdf | 16-21-750676905 | TERSEDIA |
Ulasan: |
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