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Analisis strategi daya saing destinasi wisata bahari berbasis local wisdom (studi pada kabupaten kepulauan sangihe) = The analysis of marine tourism destination competitiveness strategy based on local wisdom (study of sangihe islands regency)

Debora Jeiny Lamia; Retno Kusumastuti, supervisor; Vishnu Juwono, examiner ([Publisher not identified] , 2020)

 Abstrak

ABSTRAK
Tesis ini membahas strategi daya saing destinasi wisata bahari berbasis local
wisdom di Kabupaten Kepulauan Sangihe melalui analisis terhadap destination
competitiveness dan place marketing. Destination competitiveness digunakan untuk
menilai daya saing destinasi wisata bahari dalam rangka penyusunan strategi daya saing
yang dilakukan melalui teori place marketing. Penelitian ini adalah penelitian deskriptifkualitatif
dengan pendekatan postpositivisme. Hasil penelitian menunjukan bahwa
destinasi wisata bahari Kabupaten Kepulauan Sangihe berdaya saing berdasarkan
indikator natural resources, heritage and culture, dan special events dan tidak berdaya
saing pada indikator tourism infrastructure, demand condition dan promotion and
coordination. Penelitian ini menyarankan kepada pemerintah Kabupaten Kepulauan
Sangihe dan stakeholder pariwisata Kabupaten Kepulauan Sangihe agar memadukan
wisata bahari dengan kearifan lokal melalui buying product dan buying experience,
melakukan segmentasi wisatawan potensial, melaksanakan events pariwisata bertaraf
nasional dan internasional dengan menonjolkan unsur kearifan lokal masyarakat,
menerapkan Community-Based Tourism dan Public-Private Partnership dan bekerja
sama dengan kelompok sadar wisata dalam mempromosikan wisata bahari berbasis lokal
wisdom dan mengatasi masalah lingkungan pariwisata bahari Sangihe, membentuk brand
image destinasi wisata bahari kabupaten kepulauan Snagihe dan menargetkan wisatawan
potensial berdasarkan aktivitas tujuan wisata, demografi dan trend kunjungan wisatawan
ke provinsi Sulawesi Utara dan Kabupaten Kepulauan Sangihe.

ABSTRACT
This thesis discusses the competitiveness of local wisdom-based marine tourism
destinations in the Sangihe Islands Regency through an analysis of destination
competitiveness and place marketing. Destination competitiveness was used to assess the
marine-tourism destination competitiveness in the context of developing the strategies
that were carried out through place marketing theory. This research is a descriptivequalitative
study with a post-positivism approach. The findings showed that the marine
tourism destinations in the Sangihe Islands Regency were competitive based on indicators
of natural resources, heritage and culture, and special events and were not competitive
on the indicators of tourism infrastructure, demand conditions, promotion and
coordination. This research recommends the local government of Sangihe Islands
Regency and tourism stakeholders, to integrate marine tourism with local wisdom
through buying products and buying experience, segmenting potential tourists, carrying
out national and international-level tourism events by highlighting elements of local
wisdom, implementing Community- Based Tourism and Public-Private Partnership and
collaborating with tourism observer groups in promoting local wisdom-based marine
tourism and addressing the environmental issues of Sangihe marine tourism, shaping a
brand image of marine tourism destinations and targeting potential tourists markets
based on tourist destination activities, demographics and tourist visits trend to the North
Sulawesi Province and Sangihe Islands Regency.

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 Metadata

No. Panggil : T54576
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2020
Program Studi :
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resources
Deskripsi Fisik : xiii, 165 pages : illustration ; 28 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
T54576 15-21-329722892 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20502004