Introduction to electronic commerce and social commerce
Efraim Turban, Judy Whiteside, David King, Jon Outland
(Springer International Publishing, 2017)
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| This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructors Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. |
 Introduction To Electronic Commerce And Social Commerce.pdf :: Unduh
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| No. Panggil : | e20510001 |
| Entri tambahan-Nama orang : | |
| Subjek : | |
| Penerbitan : | Switzerland: Springer International Publishing, 2017 |
| Sumber Pengatalogan: | LibUI eng rda |
| Tipe Konten: | text |
| Tipe Media: | computer |
| Tipe Pembawa: | online resource |
| Deskripsi Fisik: | xxv, 435 pages : illustration |
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| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| e20510001 | 02-20-143863817 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20510001 |
