Pengaruh Anxiety Attachment dan Avoidance Attachment terhadap Perilaku Self-Gifting (Studi pada Konsumen di Jabodetabek) = The Effect of Anxiety Attachment and Avoidance Attachment to Self-Gifting Behavior (Study on Consumers in Jabodetabek)
Eveline;
Nissa Ghulma Ratnasari, supervisor; Sumiyarto, examiner; Hapsari Setyowardhani, examiner
(Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021)
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Penelitian ini bertujuan untuk meneliti apakah insecure attachment (anxiety attachment, avoidance attachment) mempengaruhi perilaku self-gifting baik sebagai reward atau untuk mengatasi personal disappointment. Dalam penelitian ini menggunakan riset deskriptif single-cross sectional design, dengan metode pengumpulan data dengan self-administered questionnaire Google Forms dengan skala likert 1-6 yang dilakukan pada 150 responden yang diperoleh melalui purposive sampling dengan melakukan screening pada konsumen yang pernah melakukan self-gifting dalam sebulan terakhir. Olah data kemudian dilakukan dengan menggunakan SmartPLS 3.0. Dan hasil dalam penelitian ini menunjukkan bahwa anxiety attachment dan avoidance attachment mempengaruhi likelihood to engage self-gifting for personal disappointment. Pada penelitian ini juga anxiety attachment terbukti mempengaruhi likelihood to engage self-gifting for reward. Dan sementara itu, avoidance attachment terbukti tidak mempengaruhi likelihood to engage self-gifting for reward This study examines whether the insecure attachment (anxiety attachment and avoidance attachment) affects the self-gifting behavior either as a reward or to overcome personal disappointment. This study used the descriptive research method, single-cross sectional design, and Google Forms self-administered questionnaire with a likert scale of 1-6, that conducted on 150 respondents obtained through purposive sampling by screening on the consumers who have done self-gifting within a month. The data was then processed and carried out using SmartPLS 3.0. This study's results indicate that attachment anxiety and avoidance attachment affects the likelihood to engage in self-gifting for personal disappointment. The anxiety attachment is also proven to affect the likelihood to engage in self-gifting for the reward. Meanwhile, the avoidance attachment is not proven to affect the likelihood to engage in self-gifting for the reward |
 S-Eveline.pdf :: Unduh
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| No. Panggil : | S-Pdf |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
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| Subjek : | |
| Penerbitan : | Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | computer |
| Tipe Carrier : | online resource (rdacarries) |
| Deskripsi Fisik : | xvii, 91 pages: illustration; appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI |
| No. Panggil | No. Barkod | Ketersediaan |
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| S-Pdf | 14-21-35832367 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20513352 |
