Kemajuan teknologi finansial menjadi salah satu faktor yang mendorong pertumbuhan keuangan syariah. Teknologi finansial mengembangkan sebuah konsep, peer-to-peer lending, yang membuka akses pada layanan keuangan tanpa intermediasi perbankan tradisional. Namun, data menunjukkan bahwa pangsa pasar peer-to-peer lending syariah masih sangat kecil dibanding industri peer-to-peer lending secara keseluruhan. Oleh karena itu, diperlukan usaha lebih jauh untuk meningkatkan pangsa pasar peer-to-peer lending syariah. Penelitian ini mencoba untuk memahami faktor-faktor yang memengaruhi intensi perilaku pengguna (pemberi pendanaan/funder) untuk menggunakan peer-to-peer lending syariah dengan pendekatan Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2). Menggunakan metode judgment sampling, 157 pengguna peer-to-peer lending syariah sebagai responden. Penelitian ini dilakukan dengan menggunakan metode Partial Least Square – Structural Equation Modelling (PLS-SEM) dengan bantuan perangkat SmartPLS 3.0 untuk menguji model yang diusulkan. Hasil menunjukkan bahwa performance expectancy, price value, dan habit memiliki pengaruh secara positif terhadap intensi perilaku untuk menggunakan peer-to-peer lending syariah, dimana performance expectancy memberi pengaruh paling besar
Financial technology advances become one of factors that encourages the growth of Islamic finance. Financial technology developed a concept, peer-to-peer lending, that enables access to funding without the role of financial institutions such as banks. However, data shows that market share of Islamic peer-to-peer lending is still very small compared to the peer-to-peer lending industry as a whole. Therefore, further efforts are needed to increase the market share of Islamic peer-to-peer lending. This study attempts to understand factors influencing behavioral intention of users (as a funders) to use Islamic peer-to-peer lending with the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) approach. Using the judgment sampling method, 157 Islamic peer-to-peer lending users were collected as respondents. This research was conducted using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method and use SmartPLS 3.0 software to test the proposed model. The results show that performance expectancy, price value, and habit have a positive influence on behavioral intention to use Islamic peer-to-peer lending, where performance expectancy has the biggest influence. |
S-Isyraq Azhar .pdf :: Unduh