Abstract
E-Grocery merupakan layanan grocery yang dilakukan secara online, yang mana
pelanggan dapat melakukan pemesanan, memilih dan membayar belanja mereka
secara online hanya dengan menggunakan aplikasi mobile. Pengguna e-grocery
semakin meningkat dikarenakan adanya pandemi COVID-19. Pada Kuartal
pertama tahun 2020, bisnis e-grocery mendapati lonjakan pengguna sebesar 20%
dari sebelum masa pandemi. Penelitian ini dilakukan untuk mengetahui faktorfaktor
yang dapat memengaruhi niat pengguna dalam melakukan pembelian
kembali di aplikasi e-grocery. Hasil dari penelitian ini diolah dari 427 responden
valid. Data tersebut kemudian dianalisis menggunakan metode Covariance Based
Structural Equation Modelling (CB-SEM) dengan bantuan software AMOS 24.
Hasil pengolahan data dan analisis data menunjukkan bahwa faktor yang
memengaruhi memengaruhi niat pengguna dalam melakukan pembelian kembali di
aplikasi e-grocery, yaitu online shopping satisfaction, trust to e-grocery,
repurchase intention, perceived value, perceived price fairness, service excellence,
attitude, efficiency, health conscious, dan product excellence.
......E-Grocery is an online grocery service, where customers can place orders, choose
and pay for their shopping online using only a mobile application. E-grocery users
are increasing due to the COVID-19 pandemic. In the first quarter of 2020, the egrocery
business saw a 20% jump in users from before the pandemic. The study
was conducted to see the factors that can influence user intentions to make
repurchases in electronic store applications. The research results were processed
from 427 valid respondents. The data is then analyzed using the Covariance Based
Structural Equation Modeling (CB-SEM) method with the help of AMOS 24
software. The results of data processing and data analysis show that the factors that
influence user intention to make repurchases in e-grocery applications are online
shopping satisfaction. , trust in e-grocery, repurchase intention, perceived value,
perceived price fairness, service excellence, attitude, efficiency, health awareness,
and product excellence.
