E-Grocery merupakan layanan grocery yang dilakukan secara online, yang manapelanggan dapat melakukan pemesanan, memilih dan membayar belanja merekasecara online hanya dengan menggunakan aplikasi mobile. Pengguna e-grocerysemakin meningkat dikarenakan adanya pandemi COVID-19. Pada Kuartalpertama tahun 2020, bisnis e-grocery mendapati lonjakan pengguna sebesar 20%dari sebelum masa pandemi. Penelitian ini dilakukan untuk mengetahui faktorfaktoryang dapat memengaruhi niat pengguna dalam melakukan pembeliankembali di aplikasi e-grocery. Hasil dari penelitian ini diolah dari 427 respondenvalid. Data tersebut kemudian dianalisis menggunakan metode Covariance BasedStructural Equation Modelling (CB-SEM) dengan bantuan software AMOS 24.Hasil pengolahan data dan analisis data menunjukkan bahwa faktor yangmemengaruhi memengaruhi niat pengguna dalam melakukan pembelian kembali diaplikasi e-grocery, yaitu online shopping satisfaction, trust to e-grocery,repurchase intention, perceived value, perceived price fairness, service excellence,attitude, efficiency, health conscious, dan product excellence.
E-Grocery is an online grocery service, where customers can place orders, chooseand pay for their shopping online using only a mobile application. E-grocery usersare increasing due to the COVID-19 pandemic. In the first quarter of 2020, the egrocerybusiness saw a 20% jump in users from before the pandemic. The studywas conducted to see the factors that can influence user intentions to makerepurchases in electronic store applications. The research results were processedfrom 427 valid respondents. The data is then analyzed using the Covariance BasedStructural Equation Modeling (CB-SEM) method with the help of AMOS 24software. The results of data processing and data analysis show that the factors thatinfluence user intention to make repurchases in e-grocery applications are onlineshopping satisfaction. , trust in e-grocery, repurchase intention, perceived value,perceived price fairness, service excellence, attitude, efficiency, health awareness,and product excellence. |
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