Sebagai perusahaan yang bercita-cita mencerahkan masyarakat melalui berbagai jaringan usahanya, Kompas Gramedia memiliki rangkaian kegiatan CSR di bidang pendidikan dengan tajuk “Inspirasi Pendidikan” di mana salah satunya yaitu KG English Club. Penelitian ini bertujuan untuk mendeskripsikan implementasi program KG English Club sebagai bentuk Corporate Social Responsibility (CSR) Kompas Gramedia sekaligus memaparkan faktor pendorong dan penghambat pelaksanaan program. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data pada penelitian ini yaitu dengan wawancara mendalam, dokumentasi, dan materi audio-visual. Hasil penelitian menunjukkan bahwa bentuk pelaksanaan program KG English Club yaitu corporate citizenship dengan metode cause branding dan kategori community voluntering. Tahapan implementasi program dilakukan dengan kerangka implementasi CSR yaitu plan, do, check, dan improve. Faktor pendorong dalam pelaksanaan program ini yaitu tidak adanya mata pelajaran Bahasa Inggris pada kurikulum K-13 Sekolah Dasar (SD), adanya dukungan warga sekitar dan orang tua, disediakannya fasilitas yang memadai, dan bekerjasama dengan pihak yang kompeten. Adapun faktor penghambat dalam pelaksanaan program ini yaitu tidak adanya person in charge pengajar di setiap kelas, terbatasnya jumlah volunter, dan tertundanya pelaksanaan periode selanjutnya karena pandemi virus covid-19.
As a company that is aspiring to enlighten the community through its various business networks, Kompas Gramedia has CSR activities series in the education sector with the title “Education Inspiration”, where one of which is the KG English Club. This research aims to describe the implementation of the KG English Club program as a form of Kompas Gramedia Corporate Social Responsibility (CSR). This research used a qualitative approach with a descriptive method. Data collection techniques in this research were through in-depth interviews, documentation, and audio-visual materials. The results showed that the implementation form of the KG English Club program was corporate citizenship with cause branding method and community volunteering category. The stages of program implementation were conducted with CSR implementation framework which is plan, do, check, and improve. The driving factors in this program implementation were there is no English subject in the K-13 curriculum of Elementary School, there is some support of local residents and parents, the provision of adequate facilities, and collaboration with competent parties. The inhibiting factors in this program implementation were there is no person in charge of teachers in each class, a limited number of volunteers, and a delay in the implementation of the next period due to the covid-19 virus pandemic |
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