Trade Tales: Decoding Customers Stories
Woodside, Arch G.;
Woodside, Arch G., editor
(Emerald, 2017)
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| Trade Tales, Advances in Culture, Tourism, and Hospitality Research, Volume 14 describes and explains HSDs. Volume 14 includes 26 original firstperson customer experience stories of problems/opportunities and outcomes, with most stories including customer and sales/service associate dialogues. The volume includes experiential exercises for the reader to hone her/his skills in managing HSDs – a multiple-choice exercise following each story. The exercises ask the reader to select a solution to the problem/opportunity in the story. Each chapter includes a story, offers a learning exercise, and both surface and deep assessments of plot, climax, and outcome of the story as well as a critical review (an arm’s length independent review by a researcher of the story). This volume describes customers’ reports of the big and little things that happen when customers and sales/service associates talk and co-create a buying and/or consumption and selling–service experience |
 Trade Tales Decoding Customers Stories.pdf :: Unduh
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| No. Panggil : | e20528301 |
| Entri utama-Nama orang : | |
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| Subjek : | |
| Penerbitan : | United Kingdom: Emerald, 2017 |
| Sumber Pengatalogan: | LibUI eng rda |
| Tipe Konten: | text |
| Tipe Media: | computer |
| Tipe Pembawa: | online resource |
| Deskripsi Fisik: | xvii, 190 pages : illustration |
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| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| e20528301 | 20-22-25904082 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20528301 |
