E-marketing
by Judy Strauss, Adel El-Ansary, Raymond Frost (Prentice-Hall, 2003)
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| This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much ?E? and not enough marketing or are too narrowly or technically focused on e-commerce." - product description. |
| No. Panggil : | 658.84 STR e (1) |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Subjek : | |
| Penerbitan : | New Jersey: Prentice-Hall, 2003 |
| Sumber Pengatalogan: | LibUI eng rda |
| ISBN: | 0131227939 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
| Edisi: | Third edition |
| Catatan Seri: | |
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| Catatan Versi Asli: | |
| Deskripsi Fisik: | xxi, 578 pages : illustration ; 23 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.84 STR e (1) | 01-14-17373 | TERSEDIA |
| 658.84 STR e (1) | 00021350 | TERSEDIA |
| Ulasan: |
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