Full Description
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| ISSN : | |
| Magazine/Journal : | Thesis: Jurnal Penelitian Ilmu Komunikasi |
| Volume : | Vol. V (2) Mei-Agustus 2006: 113-130 |
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| Electronic Access : | |
| Holding Company : | Universitas Indonesia |
| Location : |
- Availability
- Digital Files: 1
- Review
- Cover
- Abstract
| Call Number | Barcode Number | Availability |
|---|---|---|
| TJPI-V-2-MeiAugust2006-113 | 03-20-630891421 | TERSEDIA |
| No review available for this collection: 89076 |
Abstract
This research seeks to discover the segmentation of online media users in terms their life style. Data gathering methods and instruments were derived from a framework of psychographic concepts. Employing cluster analysis to the data, this study identifies three clusters of online media users. They are the trensy, the seriousand the well-informed.