Consumer behavior: a new development of consumer search behavior typology
by Wahyuningsih ([Publisher not identified]
, 2006)
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| Classifying target markets into groups of consumers assists marketers to clearly Identify and satisfy the needs and wants of each group. Parallel with this argument, this paper examines a new way of segmenting consumer market from the behavior of consumer. Three types of consumer (passive, rational-active, and relational-dependent) have been tested empirically based on theoretical background. Discussion and conclusion derived from this study are presented. |
| No. Panggil : | MUIN-XXXV-1-Jan2006-12 |
| Entri utama-Nama orang : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2006 |
| Sumber Pengatalogan : | |
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| Majalah/Jurnal : | Manajemen Usahawan Indonesia |
| Volume : | Vol. XXXV (1) Januari 2006: 12-18 |
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| Akses Elektronik : | |
| Institusi Pemilik : | Universitas Indonesia |
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| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| MUIN-XXXV-1-Jan2006-12 | 03-20-202580869 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 91085 |
