Analisis situasi dalam perencanaan strategi bisnis di Poliklinik Khusus RSUP Persahabatan
Mukhtar Ikhsan;
Bambang Hestu Djajadi, supervisor; Emmy Salman, examiner; Hardi Yusa, examiner
([Publisher not identified]
, 2001)
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Dalam upaya meningkatkan mutu pelayanan dan kunjungan di Poliklinik KhususRSUP Persahabatan maka perlu dilakukan analisis situasi guna pengembangan strategibisnis.Dilakukan penelitian melalui tiga tahap yaitu:l. lnput Stage melalui proses identifikasi External Factor Evaluation (EFA) danInternal Factor Evaluation (IFE)2. Matching Stage dengan m enggunakan tool SWOT matrix Internal-ExternalMatrix.3. Decision Stage dengan Grand Strategy.Pengumpulan data dilakukan dengan pengamatan data sekunder, mengidentifikasiberbagai faktor eksternal dan internal melalui wawancara mendalam serta CDMG(Concensus Decision Making Group). Hasil penelitian menunjukkan bahwa PoliklinikKhusus RSUP Persahabatan mempunyai posisi pada sel V dan kuadran lnternal Fix-it.Sedangkan sebagai SBU, pada saat ini belum mencapai break even point.Guna tercapainya visi dan misi Poliklinik Khusus RSUP Persahabatan perlumelakukan Strategi Penguatan (Enhancement) dan Pengembangan Produk (ProductDeveiopment). Abstract In order to increase the service quality and visit number in Spesial Polyclinic ofPersahabatan Hospital, it is necessary to make situational analysis to develop the bussinesplanning.Study has been done through three steps :l. The input stage using of External Factors Evaluation (EFE) and lnternal FactorsEvaluation (IFE)2. The matching stage using TOWS Matrix and Internal-External Matrix.3. The Decision Stage using Grand StrategyData collecting has been done using observation of secondary data, indepth interviewand Concensus Group Decision Making.The result of this study are : By using Internal-External Matrix is in Internal Fix-itQuadran and by using TOWS matrix is in V cell means Hold and Maintain. As aStrategic Business Unit until now is still not gain the break even point.To get the vision and mision it is suggested for Special Polyclinic to perform strategyusing Enhancement and Product Development. |
T3123-Mukhtar Ikhsan.pdf :: Unduh
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No. Panggil : | T3123 |
Entri utama-Nama orang : | |
Entri tambahan-Nama orang : | |
Entri tambahan-Nama badan : | |
Subjek : | |
Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2001 |
Program Studi : |
Bahasa : | ind |
Sumber Pengatalogan : | LibUI ind rda |
Tipe Konten : | text |
Tipe Media : | unmediated ; computer |
Tipe Carrier : | volume ; online resource |
Deskripsi Fisik : | xiii, 102 pages : illustration ; 28 cm. + appendix |
Naskah Ringkas : | |
Lembaga Pemilik : | Universitas Indonesia |
Lokasi : | Perpustakaan UI, Lantai 3 |
No. Panggil | No. Barkod | Ketersediaan |
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T3123 | 15-19-200928465 | TERSEDIA |
Ulasan: |
Tidak ada ulasan pada koleksi ini: 92537 |