Hey whipple, squeeze this : the classic guide to creating great advertising
Luke Sullivan (John Wiley and Sons, Inc., 2022)
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| Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads" |
| No. Panggil : | 659.13 SUL h |
| Entri utama-Nama orang : | |
| Subjek : | |
| Penerbitan : | New Jersey: John Wiley and Sons, Inc., 2022 |
| Sumber Pengatalogan: | LibUI eng |
| ISBN: | 9781119819691 |
| Tipe Konten: | text |
| Tipe Media: | unmediated |
| Tipe Carrier: | volume |
| Edisi: | sixth edition |
| Catatan Seri: | |
| Catatan Umum: | |
| Catatan Versi Asli: | |
| Deskripsi Fisik: | xvi, 392 pages : illustration ; 23 cm |
| Lembaga Pemilik: | Universitas Indonesia |
| Lokasi: | Perpustakaan UI Lantai 2 (Buku Teks) |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 659.13 SUL h | 01-24-00094 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 9999920539654 |
