Ditemukan 769 dokumen yang sesuai dengan query
Theresa Victory Gloria, author
At its introduction, instant messaging (IM) was predicted to facilitate communication between businesses and customers. Growing numbers of smartphones coupled with internet penetration then led to the development of mobile instant messaging (MIM). Some MIM provides a feature for businesses to communicate to customers, which enables businesses to send promotions...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
Sri Widyastuti : Budi Santoso
The green consumer movement is a reflection of people’s concern about the environment and has
given rise to the green market. Companies that want to survive in this market must be able to apply a
green label to all aspects of their business. This research aims to understand the influence of attitude,
perceived...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
Sharifah Latifah binti Syed A. Kadir
The government in Malaysia has fully adopted and developed the applications and practices of
information communication technologies (ICTs) to provide better online services to enhance the
government’s credibility. To understand service quality issues within this new delivery channel, this
paper investigates e-procurement portal/websites through the use of E-Service-Quality (E-S-QUAL)
and E-Recovery Service-Quality (E-RecS-QUAL) scales...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
Seyyed Mohammad Tabatabayee Nasab : Masoome Abhikari
Consumers’ negative emotions may be the main cause of behaviors such as complaining, negative
word of mouth, and brand switching. In this regard, factors other than brand can produce negative or
positive emotions toward a brand. One such factor is corporate social irresponsibility (CSIR). This
study seeks to extract negative emotions toward a...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
Simanjuntak, Megawati, author
Tujuan penelitian ini adalah menganalisis profil keberdayaan konsumen dari perspektif demografi, sosial ekonomi dan kekosmopolitan, serta faktor-faktor yang mempengaruhinya di wilayah perdesaan dan perkotaan. Hasil penelitian menunjukkan rendahnya keberdayaan konsumen di perdesaan dan perkotaan. Secara umum, responden yang paling tidak berdaya berdasarkan perspektif demografi, sosial ekonomi dan kekosmopolitan adalah berusia...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Aries Susanty, author
This study investigates the effect of the Brand Equity on the Customer Satisfaction and the Brand Loyalty of Starbucks
and Excelso coffee shops’ customers. Starbucks is the strongest competitor of Excelso. Data used in this study was
primary data which were collected through closed questionnaires with 1-5 Likert scale. A sample of...
[Place of publication not identified]: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
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Artikel Jurnal Universitas Indonesia Library
Aries Susanty, author
This study investigates the effect of the Brand Equity on the Customer Satisfaction and the Brand Loyalty of Starbucks and Excelso coffee shops' customers. Starbucks is the strongest competitor of Excelso. Data used in this study was primary data which were collected through closed questionnaires with 1-5 Likert scale. A...
[Place of publication not identified]: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
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Artikel Jurnal Universitas Indonesia Library
Kakati, Rinalini Pathak, author
With the liberalization of the Indian Economy in the mid 1990’s, substantial growth has been seen in the rural areas. Rural India which comprises around 70% of the total population of the country has become an emerging area for marketers. This study tries to identify key market variables that can...
[Place of publication not identified]: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
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Artikel Jurnal Universitas Indonesia Library
This paper aims to investigate e-travel adoption of tourism industries in Indonesia and Malaysia particularly by STEs. The qualitative research was undertaken using case analysis from in-depth interviews of 10-STEs as intial study both in Indonesia and Malaysia. The finding result of e-travel adoption by STEs in a cross-cultural study...
[Place of publication not identified]: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, [Date of publication not identified]
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Artikel Jurnal Universitas Indonesia Library
