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Ditemukan 21 dokumen yang sesuai dengan query

Jessica Eka Putri, author

Pengaruh green brand positioning, green brand awareness, green brand image dan attitudes toward green brand terhadap green brand purchase intention: studi kasus ac merek Panasonic = The effect of green brand positioning green brand awareness green brand image and attitudes toward green brand on green brand purchase intention case study of Panasonic air conditioner

Beberapa tahun ini mulai muncul kelompok konsumen baru yang dinamakan environmental friendly consumers. Kelompok konsumen ini ialah konsumen yang lebih memperhatikan dampak dari konsumsi suatu merek terhadap lingkungan dalam proses pemilihan sebuah merek. Penelitian ini bertujuan untuk melihat bagaimana pengaruh dari green brand positioning, green brand awareness, green brand image...

Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

S62916

UI - Skripsi Membership Universitas Indonesia Library

Fiksel, Joseph, author

Design for environment : a guide to sustainable product development

New York: McGraw-Hill, 2012

745.2 FIK d

Buku Teks Universitas Indonesia Library

Savitz, Andrew W., author

The triple bottom line : how today's best-run companies are achieving economic, social, and environmental success--and how you can too

Summary: The classic guide to sustainability strategy and implementation updated for today's businesses

To ensure business success, companies must embrace sustainable management. Firms need to find the overlap between business interests and the interests of society and the environment before they can secure a lasting competitive edg...

San Francisco: Jossey-Bass, 2014

658.408 SAV t (1)

Buku Teks Universitas Indonesia Library

Esty, Daniel C., author

Green to gold: how smart companies use environmental strategy to innovate, create value, and build competitive advantage

Hoboken, New Jersey: John Wiley & Sons. Inc., 2009

658.408 3 EST g

Buku Teks Universitas Indonesia Library

Supplement to the environmental, health, and safety auditing handbook

New York: McGraw-Hill, 1997

R 363.7 SUP

Buku Referensi Universitas Indonesia Library

Green business process management: towards the sustainable enterprise / Jan vom Brocke, Stefan Seidel, Jan Recker, editors

[This book consolidates the global state-of-the-art knowledge about how business processes can be managed and improved in light of sustainability objectives. Business organizations, a dominant part of our society, have always been a major contributor to the degradation of our natural environment, through the resource consumption, greenhouse emissions, and wastage...

Berlin: [Springer-Verlag, Springer-Verlag], 2012

e20396866

eBooks Universitas Indonesia Library

Blowfield, Michael, author

Business and sustainability / Michael Blowfield

Oxford: Oxford University Press, 2013

658.408 3 BLO b

Buku Teks Universitas Indonesia Library

Holt, Katherine, author

Lead the green evolution: organization development

Green initiatives are taking on more significance in organizations. This Infoline is for trainers and educators who are looking to learn about going green. Readers will learn how to identify opportunities to make their organizations greener, as well as how to engage others and gain support for new initiatives...

Alexandria, Virginia: American Management Association, 2009

e20441850

eBooks Universitas Indonesia Library

Harvard business review on business and the environment

Boston, MA: Harvard Business School Press, 2000

658.408 HAR

Buku Teks Universitas Indonesia Library

Environmental, health, and safety auditing handbook

New York: McGraw-Hill, 1995

R 363.706 ENV

Buku Referensi Universitas Indonesia Library

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