Ditemukan 25 dokumen yang sesuai dengan query
Woodward, Jeannette, author
How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega...
Chicago: [American Library association, ], 2005
e20440173
eBooks Universitas Indonesia Library
The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public service announcements; the...
Chicago: [American Management Association, ], 2009
e20437732
eBooks Universitas Indonesia Library
Mathews, Brian, author
In Marketing Today?s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely...
Chicago: [American Management Association, ], 2009
e20437631
eBooks Universitas Indonesia Library
London: Facet Publishing, 2004
025.5 BUI
Buku Teks Universitas Indonesia Library
Kalfatovic, Martin R., author
It's no secret that well-executed exhibits in libraries and museums can make attendance numbers skyrocket. Dynamic exhibits not only provide information and entertainment for your existing customers, but they are also opportunities to reach out to new customers and to widen your market. A great exhibit can be the hook...
Chicago: [American Library association, American Library association], 2002
e20436246
eBooks Universitas Indonesia Library
