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Ford, Robert C., author

Managing hospitality organizations : achieving excellence in the guest experience

Today's economy is dominated by the service sector which continues to grow at a rapid pace. Even businesses dealing primarily psychical goods are now reinventing their image and positioning themselves as service providers. Introduction to Hospitality Management: Creating Excellent Guest Experiences 2e takes students on a journey through the unique...

Los Angeles: Sage, 2020

362.173 068 FOR m

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