Ditemukan 575 dokumen yang sesuai dengan query
Schneider, Grant J., author
New York: Time, 2015
658.8 SCH s
Buku Teks Universitas Indonesia Library
Annisa Nur Muslimah Koswara, author
Penelitian ini membahas konsep city branding dan personal branding. Tipologi city branding yang diteliti adalah smart city. Sementara personal branding yang diuji adalah pemimpin kota. Penelitian ini menguji pengaruh kedua konsep tersebut melalui pendekatan penelitian kuantitatif dengan desain eksplanatif. Responden adalah 400 masyarakat di Kecamatan Coblong, Cicendo, Bandung Wetan, dan...
Depok: Universitas Indonesia, 2018
T50080
UI - Tesis (Membership) Universitas Indonesia Library
London and New York: Routledge, 1991
361.941 SOC
Buku Teks Universitas Indonesia Library
Hawes, William
Boston : Focal Press , 1991
791.45 HAW t
Buku Teks Universitas Indonesia Library
Woodward, Jeannette, author
How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega...
Chicago: [American Library association, ], 2005
e20440173
eBooks Universitas Indonesia Library
The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public service announcements; the...
Chicago: [American Management Association, ], 2009
e20437732
eBooks Universitas Indonesia Library
Panggabean, Ulisari Margareth, author
Penelitian ini berupaya untuk memperoleh dan mengetahui gambaran tentang Humas Direktorat Jenderal Hak Kekayaan lntelektual, Departemen Hukum dan Hak Asasi Manusia Republik Indonesia di dalam menginformasikan dan menyebarluaskan informasi publik tentang perlindungan HKI. Pendekatan pada penelitian ini bersifat kualitatif, artinya berupaya menggali informasi dari berbagai narasumber (organisasi dan individu) di...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2006
T22209
UI - Tesis (Membership) Universitas Indonesia Library
Mathews, Brian, author
In Marketing Today?s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely...
Chicago: [American Management Association, ], 2009
e20437631
eBooks Universitas Indonesia Library
Hill, John W., author
Englewood Cliffs, NJ: Prentice-Hall, 1975
659.2 HIL c
Buku Teks Universitas Indonesia Library
Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It...
United Kingdom: Emerald, 2017
e20469434
eBooks Universitas Indonesia Library
