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Murray, Brian H., author

"Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. Unwanted brand associations, product piracy, and other forms of online brand abuse threaten to alienate consumers and undermine the success of companies in every industry. Defending the Brand introduces strategies being...

New York: [American Management Association, ], 2004

e20438041

eBooks  Universitas Indonesia Library

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Wilson, Lee, author

New York: Allworth Press, 1990

346.730 4 WIL m

Buku Teks  Universitas Indonesia Library

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