Ditemukan 102 dokumen yang sesuai dengan query
Murray, Brian H., author
"Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. Unwanted brand associations, product piracy, and other forms of online brand abuse threaten to alienate consumers and undermine the success of companies in every industry. Defending the Brand introduces strategies being...
New York: [American Management Association, ], 2004
e20438041
eBooks Universitas Indonesia Library
Wilson, Lee, author
New York: Allworth Press, 1990
346.730 4 WIL m
Buku Teks Universitas Indonesia Library